Now, think about training employees about your branding or corporate identity? Was this easier or harder than teaching them how to use the software?
The challenge then is how to make learning ideas concrete.
By relating abstract ideas to familiar events, stories go beyond educating and engaging learners logically. They also inspire and motivate learners by involving them emotionally.
By letting learners see both the positive and negative impacts of certain actions, stories can influence the way people think, feel and act. They can create a shared vision of the company’s future, help employees accept new initiatives, and impart corporate culture and values. In short, stories can be agents of change within your organization.
Related Tip: Tip #99 - Changing Behavior by Advancing Experience and Stories
3 Tips on Building Story-Driven Lessons
Do you know of any blunders or fiascos within or outside your organization? Don’t be afraid of them. Rather, use them to drive a point.
Follow these 3 tips and building your story-driven lessons should be easier.
1. Know your audience
What lessons do your learners need to learn? You can connect the fiasco or blunder to learning objectives and focus on the consequences of what happens if learners fail to succeed or do something. Make them think about the effects of failure.
Take a look at these examples:
Abstract: Follow ethical standards.
Concrete: Federal agents investigated fictitious stock trades.
Abstract: The right temperature setting is below 350 degrees.
Concrete: An explosion happened at 350 degrees which damaged the boiler.
Related Tip: Tip #1 - Use ERRORS in making technical eLearning engaging and embedding objectives in error discovery and resolution
2. Have a clear theme in mind
Ask learners a story question. This draws learners into the story and helps them relate to and interpret the fiasco or blunder.
Using Illustration 1 as an example, here are possible story questions a trainer may ask learners:
Illustration 1: Federal agents investigated fictitious stock trades
- Has this happened to you?
- What could be the reasons for this?
- How does this impact your performance and reputation?
- How would a situation like this impact your income, job, and family?
As you probably notice, story questions make it clear to the learners how doing or not doing something will impact themselves and others. Story questions carry concrete messages about the consequences of their actions (e.g., reputation, income, family, and performance).
Related Tip: Tip #45 - Using Story Morals To Turn Bad Situations into Learning Goldmines
3. Choose real-life stories
Use real-life stories because these stick in the memories of learners.
Don’t fake the stories. Obtain the stories from events that actually happened and use facts to support them. You can source these stories from your company data or employees in the following areas:
- Product returns
- Customer complaints
- Safety accidents
- Failure to comply with laws and policies
- Breakdown and downtime
- And many others.
Related Tip: Tip #36 - Why Experience Results in Superior Learning
One of the challenges in elearning is making very generic and static content useful and meaningful to the learner. We engage learners by transforming the content from abstract to concrete through the use of real-life fiascos and blunders.
Alice Thomas and Glenda Thorne. How to Increase Higher Level Thinking. The Center for Development and Learning, Dec. 7, 2009.
Tip #1 - Use ERRORS in making technical eLearning engaging and embedding objectives in error discovery and resolution
Ray Jimenez, PhD
"Helping Learners Learn Their Way"